Live · updated daily
Who's actually buying San Francisco?
Every residential sale in SF, classified by the buyer's professional background. Names anonymized. Trusts and LLCs unmasked. Public record.
Last 7 days
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sales
— over ask
— avg
Last 30 days
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sales
— over ask
— avg
Last 90 days
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sales
— over ask
— avg
Buyers by industry
Over-asking
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of listings sold over ask
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average over list price
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sold 20%+ over ask
Over-ask distribution
Over-ask by neighborhood
Median monthly price
The numbers
Total spending by industry
Top neighborhoods
Industry mix
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Juiciest backgrounds is a curated weekly feed of the most surprising professions buying in SF — pet therapists, master sommeliers, theremin players, founders of Series E AI labs. Coming as soon as the curation flag lands in the data pipeline.
About
Sold in SF pulls every SF residential sale from public property records, classifies each buyer by professional background using AI, and publishes anonymized results. Trusts and LLCs are unmasked to reveal the industry behind the entity.
- Everything shown is public record.
- Real names are never displayed — only anonymized titles.
- Confidence thresholds hide uncertain matches.
- Data: Zillow (sales, list/sold prices, neighborhoods), SF public records (deeds), Gemini (classification).